Website Optimization Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. ISBN-13: 978-0596515089 "Website Optimization" not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.

Understanding Search Engines Berry and Browne describe most of what you need to know to design your own search engine. Their strength is the description of the solid mathematical underpinnings at a level that is understandable to competent engineering undergraduates, perhaps with a bit of instructor guidance. They discuss the algorithms used by most commercial search engines, so you may find your use of Google and its kind becomes more effective, too.’ George Corliss, Marquette University ISBN-13: 978-0898715811 This book gives a valuable, generally non-technical, insight into how search engines work, how to improve the users' success in Information Retrieval (IR), and an in-depth analysis of a mathematical algorithm for improving a search engine's performance. …Written in an informal style, the book is easy to read and is a good introduction on how search engines operate…